Rihanna is careful she never becomes a “gimmick”.
The We Found Love singer is renowned for having crazy, ever-changing hairstyles and colours and making outrageous music videos, but has decided to strip things back for her new album Talk That Talk to focus on her singing.
“I kind of just wanted to scale back, instead of having a look,” she said.
“I didn’t want to make it such a big deal, like what hair color. I wanted to go back to something simple, something flexible; something a little more natural. It’s more about the music.
“I don’t want to become a gimmick, ever.”
Speaking about her hair, she jokingly added, Well, I ran out of colors so I decided to go back to my natural color.”
The 23-year-old star also said she thinks her latest single, You Da One, is “kind of dirty”.
“This is one of those records, it becomes very addictive. To me, it’s very infectious: the more you listen to it, the more you want to listen to it. It had a reggae vibe, but it’s a sweet little love letter. I love the record. It’s kind of dirty, I love it,” she added.
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